LazyTechie » search engine

Top SEO Mistakes You Should Avoid Doing

Rajesh — Sun, 05 Jul 2009 18:57:11 +0000

Do you own a blog, website, forum, etc..? then, you are probably looking to get some good amount of traffic to your site.The best way to get some traffic is from search engines like Google, Yahoo and Bing. So, if you do a little bit of SEO, you can get massive traffic from these Search Engines. There are lots of guides out there which will help you improve your SEO skills, but,they also help you understand what you should avoid doing. Here, in this article, we will find out some of the top search engine optimization mistakes.

1.Ignoring the Keywords:

This is one of the most common mistakes most people do when building a website/blog. What this will do is..to end you up creating a site with keywords that nobody searches on the web or you could create a site with most searched (competitive) keywords(check out this post to know more about keywords) on the net which will make you wait forever to see any results.

So, you should do a quick research on the keywords that most people search…You can use the Google Adwords tool to check whether the keywords you choose have a good amount of searches per month.Also, type your keywords in google search and make sure that you feel confident reaching the first page.

2. Spamming the Keywords:

Some people create web pages just repeating the keywords hundreds of times or blending the font text color with the background color (hidden text)..but, this won’t help you increase your search engine rankings.

Also, remember that you are making the content for your visitors, not just for the search engines. Don’t repeat the keyword too many times in the article…it doesn’t sound right when you read it back.

3. Javascript Menus:

Now a days, lot of people are using Javascript menus for navigation,but search engines can’t read javascript.So, you have to build your site accordingly and make sure that the search engines and visitors to your site can quickly navigate the pages. You should consider building an xml/html sitemap, so that all your links are easily crawlable by the search engines.

4. Bad Linking:

You have to be careful on the outgoing links. Linking to irrelevant sites (bad neighborhoods),and sites that have been penalized by Google can seriously effect your own rankings. Also, make sure that you don’t have too many outgoing links on a single page. According to Google Webmaster tools, you shouldn’t have more than 100 outgoing links on a single web page.

5.Forgetting about Off site optimization:

Lot of people optimize their site well, but they forget about off site optimization…ie, building good and quality backlinks from relevant sites. It is a good way to increase your search engine rankings quickly… Get links from strong sites with your main keywords in the anchor text. Build backlinks by submitting articles, participating in related forums,etc.

What Is Keyword Density?

Rajesh — Sun, 05 Jul 2009 18:53:51 +0000

Keyword density is an important role to get your blog/website highly ranked in Search Engines like Google, Yahoo, etc. So, let us see what is keyword density and how to calculate it?

Keyword density is the ratio between the number of times a keyword or phrase appears on a web page to the total number of words contained on it. The normal range of keyword density is around 4-5% ,but it varies among search engines.

Here are some of the tips on how to place the keywords on a site to make them favorable for Search engines:

● Always make sure that you place your main keywords near the start of the web page and at the beginning of the post/article. Another effective way is to place the keyword or phrase in the Title tag.

● Don’t repeat the same keyword too many times just to increase the Keyword density… Search engines consider this as keyword spamming and they may even ban your site for this offence. On the other hand, if the keyword density is too low, you may not rank well in search engines.

● Remember that you are creating the content for your readers, not just for the search engines… If the paragraph doesn’t sound right when you read it back, you probably gone too far.

So, Keyword Density is an important factor to consider when creating web pages. If your Keyword Density is too high or even too low, it effects your SERP’s (Search Engine Rank Position’s) highly.

History of search engines

Rajesh — Wed, 24 Jun 2009 09:07:51 +0000

In the early days of Internet development, its users were a privileged minority and the amount of available information was relatively small. Access was mainly restricted to employees of various universities and laboratories who used it to access scientific information. In those days, the problem of finding information on the Internet was not nearly as critical as it is now. Site directories were one of the first methods used to facilitate access to information resources on the network. Links to these resources were grouped by topic. Yahoo was the first project of this kind opened in April 1994. As the number of sites in the Yahoo directory inexorably increased, the developers of Yahoo made the directory searchable. Of course, it was not a search engine in its true form because searching was limited to those resources who’s listings were put into the directory. It did not actively seek out resources and the concept of seo was yet to arrive. Such link directories have been used extensively in the past, but nowadays they have lost much of their popularity. The reason is simple – even modern directories with lots of resources only provide information on a tiny fraction of the Internet. For example, the largest directory on the network is currently DMOZ (or Open Directory Project). It contains information on about five million resources. Compare this with the Google search engine database containing more than eight billion documents. The WebCrawler project started in 1994 and was the first full-featured search engine. The Lycos and AltaVista search engines appeared in 1995 and for many years Alta Vista was the major player in this field. In 1997 Sergey Brin and Larry Page created Google as a research project at Stanford University. Google is now the most popular search engine in the world. Currently, there are three leading international search engines – Google, Yahoo and MSN Search. They each have their own databases and search algorithms. Many other search engines use results originating from these three major search engines and the same seo expertise can be applied to all of them. For example, the AOL search engine (search.aol.com) uses the Google database while AltaVista, Lycos and AllTheWeb all use the Yahoo database. In 2009 new search engines like Bing from microsoft And computaional search engine like WolphramAlpha Started it services.

Microsoft Search Engine is extremely popular!

Rajesh — Tue, 16 Jun 2009 11:47:16 +0000

Microsoft seems to be getting good hits on its new search engine Bing – in its first week of operating Bing the software giant had a market share of search in double digits for the first time in two years.

According to Comscore, Microsoft had 11.1 per cent of US searches during the partial week of June 2 to 6. The week before it had 9.1 per cent.

The last time that Microsoft did this well in searches was when it was bribing people to use Live Search.

However this one statistic is no real indicator of success. Most of the search increase could be accounted for by people trying out Bing.

If they don’t like what they see then chances are they will go back to whatever search engine they were using before.

The figures still put Microsoft in third place behind Yahoo and Google. Google has close to 70 per cent search dominance in the US, while Yahoo has about 20 per cent of the US search market.

Submit your website to bing

Credit: India