This is the most important aspect which is usually ignored by the users.  The ads should be placed where the users can view them. If you are going to place your ads in the footer where no one view them, its of no use. This video demonstrates how this could be possible with a real life example.

Color Blending with Proper shades

If you are going to place a opposite colored ad unit in your clean site, people will be distracted more and there are more chances for them to leave your website than you are served. You must make sure that the ads you place should match with the layout of your page. This Video will help you in detail.

Ad size

This plays a major role to increase your Google earnings as if you use some small ad unit which has a less detail, there are more chances that people neglect the ad area. If you use a bigger unit, it fetches more attention and hence a boost in your income.

Adsense for Search

If you have a search feature in your website, you can monetize it with Google custom search engine which is monetized using Adsense. You will make money when someone search your website with adsense search engine. More about it in this video.

Industry Expert Tips for Adsense Optimization

Here is what Darren, the Problogger wants to share with you in relation with adsense.

How To Install WP-Super Cache Plugin:

1. You should have the Apache mod mime and mod rewrite modules installed and WordPress fancy permalinks enabled. PHP safe mode should be disabled. If any of those are missing or off you can still use the slower WP-Cache part of the plugin.
2. If you have WP-Cache installed already, please disable it. Edit wp-config.php and make sure the WP_CACHE define is deleted, and remove the files wp-content/wp-cache-config.php and wp-content/advanced-cache.php. These will be recreated when you install this plugin.
3. Upload this directory to your plugins directory. It will create a ‘wp-content/plugins/wp-super-cache/’ directory.
4. If you are using WordPress MU you will need to install this in ‘wp-content/mu-plugins/wp-super-cache/’ and the file wp-cache.php must be copied into the mu-plugins directory.
5. WordPress users should go to their Plugins page and activate "WP Super Cache".
6. Now go to Settings->WP Super Cache and enable caching. If you see an error message or a blank screen you may need to fix it. See the "FAQ" section later in this readme for instructions.

7. mod_rewrite rules will be inserted into your .htaccess file. Look in your web root directory for this file. It should look similar to this:

   -----------------.htaccess-----------------
   RewriteEngine On
   RewriteBase /
   
   RewriteCond %{REQUEST_METHOD} !=POST
   RewriteCond %{QUERY_STRING} !.*=.*
   RewriteCond %{HTTP_COOKIE} !^.*(comment_author_|wordpress|wp-postpass_).*$
   RewriteCond %{HTTP:Accept-Encoding} gzip
   RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html.gz -f
   RewriteRule ^(.*) /wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html.gz [L]
   
   RewriteCond %{REQUEST_METHOD} !=POST
   RewriteCond %{QUERY_STRING} !.*=.*
   RewriteCond %{QUERY_STRING} !.*attachment_id=.*
   RewriteCond %{HTTP_COOKIE} !^.*(comment_author_|wordpress|wp-postpass_).*$
   RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html -f
   RewriteRule ^(.*) /wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html [L]
   
   RewriteCond %{REQUEST_FILENAME} !-f
   RewriteCond %{REQUEST_FILENAME} !-d
   RewriteRule . /index.php [L]
   -----------------.htaccess-----------------
   

8. After you have enabled the plugin, look for the file "wp-content/cache/.htaccess". If it’s not there you must create it. It should read:

   # BEGIN supercache
   <IfModule mod_mime.c>
     AddEncoding gzip .gz
     AddType text/html .gz
   </IfModule>
   <IfModule mod_deflate.c>
     SetEnvIfNoCase Request_URI \.gz$ no-gzip
   </IfModule>
   <IfModule mod_headers.c>
     Header set Cache-Control 'max-age=300, must-revalidate'
   </IfModule>
   <IfModule mod_expires.c>
     ExpiresActive On
     ExpiresByType text/html A300
   </IfModule>
   
   # END supercache
   

9. Apache must be configured to allow the modules above. If you receive a "500 internal error" when serving requests to anonymous users you need to dig into your Apache configuration. This configuration in my virtual host works for me:

   <Directory /home/www/>
   AllowOverride All
   </Directory>
   

10. wp-content/advanced-cache.php loads the caching engine. This file is generated by the plugin. Make sure the path in the include_once() is correct.

So do give it a try & if you are a developer have some hands-on it.

Here is the official Video For Improving website performance with Page Speed

1.Ignoring the Keywords:

This is one of the most common mistakes most people do when building a website/blog. What this will do is..to end you up creating a site with keywords that nobody searches on the web or you could create a site with most searched (competitive) keywords(check out this post to know more about keywords) on the net which will make you wait forever to see any results.

So, you should do a quick research on the keywords that most people search…You can use the Google Adwords tool to check whether the keywords you choose have a good amount of searches per month.Also, type your keywords in google search and make sure that you feel confident reaching the first page.

2. Spamming the Keywords:

Some people create web pages just repeating the keywords hundreds of times or blending the font text color with the background color (hidden text)..but, this won’t help you increase your search engine rankings.

Also, remember that you are making the content for your visitors, not just for the search engines. Don’t repeat the keyword too many times in the article…it doesn’t sound right when you read it back.

3. Javascript Menus:

Now a days, lot of people are using Javascript menus for navigation,but search engines can’t read javascript.So, you have to build your site accordingly and make sure that the search engines and visitors to your site can quickly navigate the pages. You should consider building an xml/html sitemap, so that all your links are easily crawlable by the search engines.

4. Bad Linking:

You have to be careful on the outgoing links. Linking to irrelevant sites (bad neighborhoods),and sites that have been penalized by Google can seriously effect your own rankings. Also, make sure that you don’t have too many outgoing links on a single page. According to Google Webmaster tools, you shouldn’t have more than 100 outgoing links on a single web page.

5.Forgetting about Off site optimization:

Lot of people optimize their site well, but they forget about off site optimization…ie, building good and quality backlinks from relevant sites. It is a good way to increase your search engine rankings quickly… Get links from strong sites with your main keywords in the anchor text. Build backlinks by submitting articles, participating in related forums,etc.

Keyword density is the ratio between the number of times a keyword or phrase appears on a web page to the total number of words contained on it. The normal range of keyword density is around 4-5% ,but it varies among search engines.

Here are some of the tips on how to place the keywords on a site to make them favorable for Search engines:

● Always make sure that you place your main keywords near the start of the web page and at the beginning of the post/article. Another effective way is to place the keyword or phrase in the Title tag.

● Don’t repeat the same keyword too many times just to increase the Keyword density… Search engines consider this as keyword spamming and they may even ban your site for this offence. On the other hand, if the keyword density is too low, you may not rank well in search engines.

● Remember that you are creating the content for your readers, not just for the search engines… If the paragraph doesn’t sound right when you read it back, you probably gone too far.

So, Keyword Density is an important factor to consider when creating web pages. If your Keyword Density is too high or even too low, it effects your SERP’s (Search Engine Rank Position’s) highly.

Below we will discuss the Top 10 Ways to Get People Online to Read Your Blog:

1) Regular Schedules: Blog readers are always looking for new things to read, so that is the type of blog you want to give them.

2) Frequent Blogs: Sites that are updated on a regular basis with fresh content are searched often by engine spiders. You should try to post frequently and possibly every couple days.

3) Having a Theme: In a prominent location of your blog, will be your theme. It can be on top of your blog. If you create a general theme, you can get all types of readers, and if you have a specific theme then targeted readers will read that particular Blog. It can be interactive and every few days you can add to your blog

4) Interesting Posts: Try to have your posts be interesting so that you gain the loyalty of your readers and have them come back.

5) Short and Clear Posts: Try to keep your posts to a couple sentences and don’t post essays. Blog readers like to visit many blogs and not have to read blogs that are too wordy.

6) Current Posts: Always try to report about information that is recent and not from a year or so ago. You can always add a link to past events if you have to.

7) Keyword Rich Titles: Depending on the keywords that you use, and how rich their titles are, the engine spiders will find them faster, and your blog will get better rankings.

Perspectives that are Unique: Your blogs and posts should be interesting and newsworthy in order to keep your Blog readers happy and want to come back to read your blog.

9) Grammar and Punctuation: Make sure the language of your blog is proper English, easy to read and understand, with no punctuation and grammatical errors.

10) RSS Feeds: RSS or “Rich Site Syndication” will increase distribution and promotes your blog as well as readership, even if you are posting your opinion.

Do you know adding meta tags is so important if you want to get more traffic from search engines like Google, yahoo, msn, etc, especially the meta description is the most important one.

If you don’t know what Meta tags are, Meta tags are the tags which describes your site and tells the search engines what your site is all about. Adding Meta tags is an important factor in SEO. (Search Engine Optimization).Meta tags allow search engines to index your web pages more accurately. In other words, Meta tags communicate with the search engines and tells more information about your site and make it index correctly and accurately.

We have to add two Meta tags to the head section of the template. One is the Meta description which describes your site and another one is Meta Keywords which tells about your site keywords (what your site is all about)

Here is how to add Meta tags to your blogger (BlogSpot) blog:

1. Sign in to your blogger dashboard>click the ‘layout’ button [see the screenshot below]
2.Click on the ‘Edit html’ tab

Here is the code you have to add

<meta content=‘DESCRIPTION HERE‘ name=’description’/>

<meta content=’KEYWORDS HERE‘ name=’keywords’/>

<meta content=’AUTHOR NAME HERE‘ name=’author’/>

DESCRIPTION HERE: Write your blog description
KEYWORDS: Write the keywords of your blog
AUTHOR NAME: Write the author’s name

3. Add the above code just after this [Look at the below screenshot]

<b:include data=’blog’ name=’all-head-content’/>

Don’t forget to add description and keywords and save the changes.

IMPORTANT:

Several people were filling with just the keywords in the description. DON’T DO THAT. Google and other search engines will ban your site from the search engines list if you did so. And also, don’t repeat the keyword more than 3 times.

That’s it! You have successfully added the Meta tags to your blogger (BlogSpot) blog. If you want to check whether you added the Meta tags correctly or not, just type ‘meta tags analyzer tool’ in the Google and you will find so many sites which can check whether you have added the tags correctly or not.

Search Engines are very clever but after all they are software and not human who will read the content of their interest. If you make your site too complex then Search Engine would not be able to parse the content of your site properly and finally indexing would not be proficient which will result in a low rank.

The genuine page content should have a keyword density of about 10% approximate and should weigh in at about 200 words – but there are as many opinions about this as there are SEO experts. Some say keyword density should be 5% and some say it should be 20%. 10% works for me.

Guidelines which should be followed while designing a web page.

1.      You should have more text content than HTML elements.

2.      No frames. They are enemies of Search Engines and Search Engines are Enemies of Frames.

3.      No ads if possible. Because most of the ads uses Java Script which is not advised to be used.

4.      No JavaScript. If you need JavaScript, call it from an external file rather than dumping the code in the HTML file. JavaScript drop down menus prevent spiders from crawling beyond your homepage. If you use them, be sure to include text links at the bottom of the page.

5.      Nothing that does not fit perfectly into the page topic; There should be no doubt in the search engine’s mind (or in the user’s mind) what your page is about.

6.      No unnecessary directories. Keep your files as close to the root as possible.

7.      No fancy stuff (Flash, Splash, Animated Gifs, Rollovers etc.) unless absolutely necessary.

8.      Simplify with CSS.

9.      For more details check 10 different ways to do SEO.

Here are some collection of tips which could enthrall your blogging experience and will create BUZZ..

101 Ways to Build Link Popularity in 2006 | SEO Book

101 Web Marketing Ideas and Tips | SEOpedia

25 Tips for Marketing Your Blog | Online Marketing Blog

10 Remarkably Effective Strategies for Driving Traffic | SEOMoz
8 Reasons Why Lists Are Good for Getting Traffic to Your Blog | Problogger

7 Ways to Get to the Top of the del.ico.us Popular Page | Problogger

3 Ways to Immediately Increase Search Engine Traffic | Performancing

How to Get Traffic For Your Blog | Seth Godin

The Art of Linkbaiting | Performancing

The Art of Blog | SEO Black Hat

What is Linkbaiting? | Modern Life is Rubbish

SEO Advice: Linkbait and Linkbaiting | Matt Cutts of Google

Problogger Link Baiting Series | Problogger

Secrets to Beating the Sandbox 2.0 Revealed | Link Building Blog
What Makes a Site Link-Worthy? | Eric Ward

Using Digg to Attract Hits | Slate

Using Digg and Netscape to Get Traffic | Pronet Advertising

Social Bookmarking for Traffic | SiteProNews

The Sandbox and Delicious | Graywolf’s SEO Blog

Unleashing the IdeaVirus | Seth Godin

Viral Copy | Copyblogger

Building Traffic to Build Your Fan Club | Copyblogger

Trust Rank and Your Domain | Link Building Blog

Generating Buzz With Link Baiting and Viral Campaigns | Search Engine Watch
Linkbaiting for Fun & Profit | Search Engine Journal

Link Building Guide | Jim Westergren

Link Baiting & Effective Link Building | Search Engine Journal

Link Baiting and Viral Search Success | Search Engine Roundtable

How Much is Link Bait Worth? | Cartoon Barry

Link Baiting (How Nick Wilson Created SEO Even Seth Godin Could Love) | Stuntdubl

Link Baiting Case Study from Search Engine Journal | Search Engine Journal

Link Bait | SEO Book

The 8 Free Things Every Site Should Do | Seth Godin at Squidoo

Building Traffic With Article Marketing | Copyblogger

Link Building Blog | Text Link Ads

Link Building Wiki | Text Link Brokers

Advanced Link Building Tactics | SEOMoz

But most importantly its the post and the quality of the post which decides the factor. If you gain respect from your readers, definitely you will get more hits. Remeber the fact, there is no such thing as ‘Short-cut’. Blog with your heart and soul, and you will certainly succeed  – Amen

Source: igoy

First of all you need to visit the webmaster tools section of Bing Search Engine where you will be asked to enter your Websites Address ie the URL followed with the Sitemap Address which is not compulsary but its recommended to enter the Sitemap URL because it can help the crawlers find all the pages easily. In order to get access to this page Bing.com would require you to enter your MSN Login details to continue the procedure, hence there is no need to enter your website address while submitting.

Once the submission is completed, Bing will ask you to authenticate yourself to make sure you are the real webmaster of the recently submitted website. You will either have to upload a XML Verification file to your root folder ie in the ‘Public_Html’ folder of your web hosting account or else add the tag they offer you to the section of your main index page. Once the process is completed you will find a link to all your sites list and to my surprise it had a listing of my previously submitted websites which i had submitted to MSN.com