Archive for the ‘SEO Tips’ Category

Adsense Booster: How To Earn More With Adsense

Friday, July 31st, 2009

If you are an Adsense user, one thing I am sure you will always want to increase your earnings. There are many optimization techniques one should follow in order to improve Google earnings. Here are few important concepts for you to increase your earnings with Adsense by making small changes into your ads. If you are a newbie, you will definitely get benefited with these videos,
Ad Position

This is the most important aspect which is usually ignored by the users.  The ads should be placed where the users can view them. If you are going to place your ads in the footer where no one view them, its of no use. This video demonstrates how this could be possible with a real life example.
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Speed Up Your Wordpress Blog With WP-Super Cache

Monday, July 13th, 2009

wordpress plugins WP-Super Cache is a must have plugin for all wordpress users. This plugin generates static html files from your dynamic WordPress blog. After a html file is generated your web server will serve that file instead of processing the comparatively heavier and more expensive WordPress PHP scripts. Making sure that your blog will load with a great speed.. Click here to download WP Super Cache plugin.

How To Install WP-Super Cache Plugin:

  1. You should have the Apache mod mime and mod rewrite modules installed and WordPress fancy permalinks enabled. PHP safe mode should be disabled. If any of those are missing or off you can still use the slower WP-Cache part of the plugin.
  2. If you have WP-Cache installed already, please disable it. Edit wp-config.php and make sure the WP_CACHE define is deleted, and remove the files wp-content/wp-cache-config.php and wp-content/advanced-cache.php. These will be recreated when you install this plugin.
  3. Upload this directory to your plugins directory. It will create a ‘wp-content/plugins/wp-super-cache/’ directory.
  4. If you are using WordPress MU you will need to install this in ‘wp-content/mu-plugins/wp-super-cache/’ and the file wp-cache.php must be copied into the mu-plugins directory.
  5. WordPress users should go to their Plugins page and activate "WP Super Cache".
  6. Now go to Settings->WP Super Cache and enable caching. If you see an error message or a blank screen you may need to fix it. See the "FAQ" section later in this readme for instructions.
  7. mod_rewrite rules will be inserted into your .htaccess file. Look in your web root directory for this file. It should look similar to this:

    -----------------.htaccess-----------------
    RewriteEngine On
    RewriteBase /
    
    RewriteCond %{REQUEST_METHOD} !=POST
    RewriteCond %{QUERY_STRING} !.*=.*
    RewriteCond %{HTTP_COOKIE} !^.*(comment_author_|wordpress|wp-postpass_).*$
    RewriteCond %{HTTP:Accept-Encoding} gzip
    RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html.gz -f
    RewriteRule ^(.*) /wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html.gz [L]
    
    RewriteCond %{REQUEST_METHOD} !=POST
    RewriteCond %{QUERY_STRING} !.*=.*
    RewriteCond %{QUERY_STRING} !.*attachment_id=.*
    RewriteCond %{HTTP_COOKIE} !^.*(comment_author_|wordpress|wp-postpass_).*$
    RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html -f
    RewriteRule ^(.*) /wp-content/cache/supercache/%{HTTP_HOST}/$1/index.html [L]
    
    RewriteCond %{REQUEST_FILENAME} !-f
    RewriteCond %{REQUEST_FILENAME} !-d
    RewriteRule . /index.php [L]
    -----------------.htaccess-----------------
    
  8. After you have enabled the plugin, look for the file "wp-content/cache/.htaccess". If it’s not there you must create it. It should read:

    # BEGIN supercache
    <IfModule mod_mime.c>
      AddEncoding gzip .gz
      AddType text/html .gz
    </IfModule>
    <IfModule mod_deflate.c>
      SetEnvIfNoCase Request_URI \.gz$ no-gzip
    </IfModule>
    <IfModule mod_headers.c>
      Header set Cache-Control 'max-age=300, must-revalidate'
    </IfModule>
    <IfModule mod_expires.c>
      ExpiresActive On
      ExpiresByType text/html A300
    </IfModule>
    
    # END supercache
    
  9. Apache must be configured to allow the modules above. If you receive a "500 internal error" when serving requests to anonymous users you need to dig into your Apache configuration. This configuration in my virtual host works for me:

    <Directory /home/www/>
    AllowOverride All
    </Directory>
    
  10. wp-content/advanced-cache.php loads the caching engine. This file is generated by the plugin. Make sure the path in the include_once() is correct.

Page Speed:Firefox SEO Add-On By Google

Tuesday, July 7th, 2009

As we all know that Search Engine Optimization tricks and techniques have been developed not just to make search engines crawl our sites, but also to make our most beloved readers happy too. Although it is fact  that blogs generally take a little longer time to load when compared to commercial websites, as blogs will be loaded with widgets, JavaScript and CSS files etc. but for readers who are mainly interested in the content, will like to see the blogs load as quick as possible.google-_code_logo
So for optimizing the loading time of your blog is really necessary for both search engines and readers. Now Google has itself created a special tool (a firefox add-on, that works along with firebug): that’s called Page Speed. Being an open source project Google has again left the boundaries undefined and a lot scope for it’s further development…

So do give it a try & if you are a developer have some hands-on it.

Here is the official Video For Improving website performance with Page Speed

Top SEO Mistakes You Should Avoid Doing

Monday, July 6th, 2009

Do you own a blog, website, forum, etc..? then, you are probably looking to get some good amount of traffic to your site.The best way to get some traffic is from search engines like Google, Yahoo and Bing. So, if you do a little bit of SEO, you can get massive traffic from these Search Engines. There are lots of guides out there which will help you improve your SEO skills, but,they also help you understand what you should avoid doing. Here, in this article, we will find out some of the top search engine optimization mistakes.

1.Ignoring the Keywords:

This is one of the most common mistakes most people do when building a website/blog. What this will do is..to end you up creating a site with keywords that nobody searches on the web or you could create a site with most searched (competitive) keywords(check out this post to know more about keywords) on the net which will make you wait forever to see any results.

So, you should do a quick research on the keywords that most people search…You can use the Google Adwords tool to check whether the keywords you choose have a good amount of searches per month.Also, type your keywords in google search and make sure that you feel confident reaching the first page.

2. Spamming the Keywords:

Some people create web pages just repeating the keywords hundreds of times or blending the font text color with the background color (hidden text)..but, this won’t help you increase your search engine rankings.

Also, remember that you are making the content for your visitors, not just for the search engines. Don’t repeat the keyword too many times in the article…it doesn’t sound right when you read it back.

3. Javascript Menus:

Now a days, lot of people are using Javascript menus for navigation,but search engines can’t read javascript.So, you have to build your site accordingly and make sure that the search engines and visitors to your site can quickly navigate the pages. You should consider building an xml/html sitemap, so that all your links are easily crawlable by the search engines.

4. Bad Linking:

You have to be careful on the outgoing links. Linking to irrelevant sites (bad neighborhoods),and sites that have been penalized by Google can seriously effect your own rankings. Also, make sure that you don’t have too many outgoing links on a single page. According to Google Webmaster tools, you shouldn’t have more than 100 outgoing links on a single web page.

5.Forgetting about Off site optimization:

Lot of people optimize their site well, but they forget about off site optimization…ie, building good and quality backlinks from relevant sites. It is a good way to increase your search engine rankings quickly… Get links from strong sites with your main keywords in the anchor text. Build backlinks by submitting articles, participating in related forums,etc.

What Is Keyword Density?

Monday, July 6th, 2009

Keyword density is an important role to get your blog/website highly ranked in Search Engines like Google, Yahoo, etc. So, let us see what is keyword density and how to calculate it?keyword-density

Keyword density is the ratio between the number of times a keyword or phrase appears on a web page to the total number of words contained on it. The normal range of keyword density is around 4-5% ,but it varies among search engines.

Here are some of the tips on how to place the keywords on a site to make them favorable for Search engines:

● Always make sure that you place your main keywords near the start of the web page and at the beginning of the post/article. Another effective way is to place the keyword or phrase in the Title tag.

● Don’t repeat the same keyword too many times just to increase the Keyword density… Search engines consider this as keyword spamming and they may even ban your site for this offence. On the other hand, if the keyword density is too low, you may not rank well in search engines.

● Remember that you are creating the content for your readers, not just for the search engines… If the paragraph doesn’t sound right when you read it back, you probably gone too far.

So, Keyword Density is an important factor to consider when creating web pages. If your Keyword Density is too high or even too low, it effects your SERP’s (Search Engine Rank Position’s) highly.